Essay: Why An Electronic Press Kit (EPK) Is So Important For Independent Artists
In the age of social media, influencers, and followers, what do artists really need other than a large digital following? It seems that with all the services built to promote and build up likes and subscribers, there aren't that many other avenues for artists to grow in terms of their digital following. Networks such as Instagram, Twitter, and Facebook are the primary means nowadays, yet their algorithms have not been very artist or business-friendly. They have now become known to hold back most artist or business posts to just a fraction of those who are interested in their work. This archaic design is targeted to your Facebook page and business, promising increased impressions for "sponsored" posts, and is predatory at best when an artist's reach used to simply mean those who like their page. When it comes to public visibility, what most artists need to understand now more than ever is the ever-growing importance of electronic press kits, or EPKs.
